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PLG targeting is different
Unstuck Engine spots Product Champions first, surfaces Decision Makers next, and rolls every signal into one live account-level view—so your bottom-up motion starts with the right people and ends with revenue.
Bottom-Up Growth Can’t
Survive on Guesswork
Free offers pull crowds, but most of them will never convert. Databases give you stale contacts; single-signal tools drown you in noise. PLG needs laser-focused targeting that finds multiple personas, aggregates intent at the account level, and keeps every GTM team working from one up-to-date list. That’s exactly what Unstuck delivers.
Two Personas, One Pipeline
Champions discover, test, and advocate. Decision Makers approve budgets. Unstuck scores each persona against live ICP models so you can tailor motion and messaging to both—without extra list juggling.
Account-Level Intent or Bust
A lone page view is noise. Ten signals from 3 employees at the same company? That’s intent. We stack 1st-, 2nd-, and 3rd-party signals—site visits, competitor research, tech installs, hiring bursts, social chatter—into a single account score that shows who’s cold, who’s warming, and who’s ready to buy.
Full GTM Alignment
Growth, Marketing, Sales, and CS all work from the same live ICPs, Personas, and Engagement stages—yet each team gets the custom audiences it needs. Spin up unlimited, auto-updating lists (e.g., sign-up accelerators for Growth, high-intent execs for Sales, expansion targets for CS). Every audience refreshes from a single data spine, so priorities stay synced and hand-offs stay seamless.
Track
We sweep the open web and 20+ data sources for live buyer signals at both person and company level.
Qualify
Every profile is matched to multiple ICPs and persona models. Scores roll up to an account-level engagement stage—cold, warm, or hot.
Push
Click once to export self-refreshing audiences or sync them with native integrations.
THE PLG PAYOFF
Acquire the Right Champions
Whether you have a team of 2 or 200, our shared team inboxes keep everyone on the same page and in the loop.
Engage Decision Makers on Time stant answers
An all-in-one customer service platform that helps you balance everything your customers need to be happy.
Keep CAC Low & Velocity High
Less wasted spend, fewer bad sign-ups, faster hand-offs, tighter expansion plays.
Unstuck shows us who’s researching, who fits, and when to act. Our PLG funnel is finally predictable.
Pavlo Shlapak
CEO of Phygit
